How to find out what people are saying about your brand
Updated 23 July 2026 · by Studio Baggio
A brand sentiment check gathers what customers and observers are actually saying about you right now across social platforms - the complaints, the praise and the misconceptions - with links back to every thread, so you can act on specifics instead of vibes.
Why the last 30 days is the window that matters
Brand perception is a rolling 30-day phenomenon: one viral complaint, product change or competitor move resets it. Quarterly brand tracking misses the moment when you could still respond. This is also what AI assistants read - when someone asks ChatGPT about your brand, recent third-party discussion shapes the answer.
The questions worth asking
- what are people saying about [brand] on reddit
- [brand] complaints this month
- [brand] vs [competitor] - which do people recommend
Where the honest signal lives
Reddit carries the detailed complaints and recommendations, TikTok and Instagram carry the fast-moving consumer takes, X carries the public callouts, and YouTube carries the reviews people actually watch before buying.
Researching with an AI assistant? Copy this prompt
I'm researching what people actually say about your brand. Search recent discussion from the last 30 days across Reddit, X, YouTube, TikTok and the open web. I want: the main things people praise, the main complaints, any repeated patterns across independent threads, and a citation link for every claim. Separate strong multi-source signals from single-thread opinions.
Works in ChatGPT, Claude or Gemini - or run it in Last30Days, which does the multi-source sweep with citations built in.
Common questions
How often should a small brand check sentiment?
Monthly is the practical floor - it matches how fast discussion actually turns over, and it's the cadence at which you can act on what you find.
Why does recent discussion matter for AI search?
AI assistants weight third-party mentions heavily when describing or recommending brands. Knowing what the current discussion says about you is the first step to influencing what AI tells your prospective customers.
Can I track a competitor the same way?
Yes - the same 30-day check on a competitor surfaces their complaints (your opportunity) and their praise (your gap to close).
Related research guides
Last30Days searches Reddit, X, TikTok, Instagram, YouTube, Polymarket and the open web - and cites every claim.
Try Last30Days free